Aligning Company and Leader Brand

Posted by on Jan 25, 2013 in Case Studies | 0 comments

Aligning Company and Leader Brand



CXO in Consumer Products


Client Need: Effectively promote company and personal brand. Successfully manage the relationship with Board, industry analysts and shareholders.

Approach and Solutions: Custom assessment program was delivered and included: brand image, social media marketing and online presence, and 360-degree feedback. A comprehensive brand development strategy and program was developed and executed to deliver on the newly created customer promise and value proposition. In addition, a Leadership Advisor worked with CEO for 12 months to implement the stakeholder management plan that was created to enhance and continuously build key relationships.


1. Desired financial results were delivered — an increase in P/E Ratio and Market Share was achieved
2. Stakeholder engagement scores were increased by 25%
3. Employer brand was strengthen and high caliber talent attraction scores were raised.


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